Pay Per Click (PPC) description

What is Pay per Click?

Pay Per Click (PPC) description is a digital advertising model where advertisers pay a fee each time someone clicks on their ad. It’s a way of buying website traffic rather than earning it organically. PPC is commonly used in search engine advertising (like Google Ads) and social media platforms (such as Facebook, Instagram, and LinkedIn ads).

1. Keyword Targeting

• Advertisers bid on keywords related to their business.
• When users search for those keywords, ads appear in the search results.

2. Ad Auctions & Bidding

• Ads compete in an auction based on bid amount and Quality Score (relevance + user experience).
• The highest-ranking ad gets the best placement.

3. Types of PPC Ads

• Search Ads – Appear on search engine results pages (Google, Bing).
• Display Ads – Image or banner ads on websites.
• Shopping Ads – Product-based ads on search engines.
• Social Media Ads – Sponsored posts on platforms like Facebook, Instagram, LinkedIn.
• Video Ads – Video-based PPC on YouTube and social media.
• Remarketing Ads – Target users who have previously visited your site.

4. Budget & Cost Control

• Advertisers set daily budgets and maximum cost per click (CPC).
• Can pause, adjust, or scale campaigns as needed.

5. Performance Tracking & Optimisation

• Metrics: Click-through rate (CTR), conversion rate, cost per acquisition (CPA).
• A/B testing: Experimenting with different ad copies, landing pages, and bids.

✅ Instant Traffic – Unlike SEO, PPC delivers immediate results.
✅ Highly Targeted – Ads are shown to users actively searching for your products or services.
✅ Budget Flexibility – Advertisers control how much they spend.
✅ Measurable ROI – Easily track performance and optimize campaigns.
✅ Brand Visibility – Increases exposure, even if users don’t click.